Ethel M Holiday and Branding

I love shooting chocolates, even if capturing those perfectly shiny shells is always a technical challenge!

Every holiday and evergreen campaign for Ethel M is thoughtfully art directed by the incredible team at Brand Building Communications, with each detail going through multiple layers of approval to ensure everything is just right. From hiring models to take the perfect bite of chocolate, to hand models gracefully opening gorgeously branded boxes, to building custom props and curating meticulous food styling — nothing is overlooked.

And what do we love most? We get to taste all the new flavors at the end of each shoot. It’s the sweetest work!