Aquatalia FW25

Gritty NYC street scenes set the tone for Aquatalia’s FW25 collection.

As with every campaign, the creative process begins with client concepts and location scouting, building a visual world that brings the collection to life. After crafting a detailed location deck, and casting models, we collaborated with our wardrobe stylist to review the line sheet and ensure a cohesive flow across every look.

We also partnered with Andrea Mitchell Digital to streamline on-set production, including securing a motorhome; an absolute necessity for staying cool during a scorching July shoot on NYC streets.

Day 2 of the shoot took us to a stunning Brooklyn brownstone. Most photographers might have dreaded rain in the forecast... but not this time. I actually got to capture authentic moments of Severine King and Bobby Penny splashing through sidewalk puddles and city streets. Aquatalia boots are waterproof, a feature we wanted to showcase! You can do so much planning, but what a gift to have rain on that day.

Through heat, humidity, and downpours, my incredible crew stayed focused, smiling, and totally locked in. On this shoot, umbrellas weren’t just a prop but definitely a requirement!