Ethel M Holiday and Branding

What a dream it is to shoot chocolates — even if capturing those perfectly shiny shells is always a challenge!

Every holiday and evergreen campaign is thoughtfully art directed by the incredible team at Brand Building Communications, with each detail going through multiple layers of approval to ensure everything is just right. From models to hand models, and from expert prop styling to meticulous food styling — nothing is overlooked.

And the best part? We get to taste all the new flavors at the end of each shoot. Sweet work, literally!